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​​​​Being a responsible business is central to Şişecam’s purpose, and is at the heart of the sustainability strategy. Part of Şişecam’s approach is to be a responsible business by challenging and keep raising the bar on quality and ethics and be accountable for operational effectiveness. As a manufacture leader, Şişecam uniquely placed to help Group members to reduce risk, seize opportunity and become more sustainable through the many products produced. Hence, Şişecam invests in preserving and improving know-how that transforms operations, bring to market innovative practices and technologies that can help address the social and environmental issues inherent in the megatrends. These take a number of forms, including like offering products/lines that focus on enhancing trust and transparency between business and society; contributing to the development of the standards and corporate reporting that underpin financial systems and industries; and supporting all our companies to incorporate sustainability into their strategic plans and transform their operations and value chains.

​​​​Develop implementation modalities in line with ‘responsible businesses by investing into megatrends and innovation programs. Şişecam​ keeps track of its progress by measuring performance against thresholds and Best Available Technologies, which are also reflected in the corporate sustainability scorecard. Key performance indicators are established for each of the three focus areas outlined in the sustainability strategy with published targets to hold the organization accountable. The overall aim of the sustainability strategy is to decouple corporate socio-environmental impacts from business growth by 2020. Since each group member has different decoupling potentials, an overall average is considered at the corporate level. Due to the volatile economic and political trends, both medium and long-term targets are set to ensure flexible adaptability capacity required by the rapid changes of the global economy.

Additionally, external financial auditors such as EBRD (European Bank for Reconstruction and Development), IFC etc. seek regular reporting on the internationally adopted sustainability parameters such as operations quality and ethics, workplace safety, diversity, environment, and energy performances etc. Hence, overall annual sustainability scorecards and their semiannual assessments play an important role to timely provide feedback and repositioning to the earlier indicated mega trends.